Evolution of our Academy

In honor of launching the Motives Beauty & Business Academy, I thought it best to tell the story from the beginning. Motives by Loren Ridinger was a brand that launched in 2008, with the brilliant concept of being a brand that is designed with YOU in mind.

Screen Shot 2017-04-07 at 3.08.33 PM

Priding ourselves on Beauty in Every Shade as well as Beauty in Every Age, we really are focused on 1 to 1 marketing.  Our Beauty Advisors are trained to approach each consultation with the goal of offering products that are a solution to what each client is looking for and truly wants and needs.

As a result of the success so many of our Beauty Advisors were experiencing on a one to one basis, expanding their business from a B2B (business to business perspective) just seemed like a natural progression.  Because of the quality of our products, Professionals in the Beauty Industry truly appreciate that they deliver the results and are in alignment with their desire to be exclusive. Furthermore, as one brand of a larger parent company that is a Product Brokerage, we have access to thousands of other exclusive products at a wholesale cost.  This is exciting, because we can take our existing clients and simply offer them an additional product or services and earn more income. But the best part is that the products are consumable and in industries that everyone spends money on regardless of their economic status (cosmetics, personal care, skincare, nutritionals, etc.) Because we don’t manufacture anything, we have the ability to move with the marketplace and bring on new products as science evolves, and let go of old products that are antiquated and note selling as well as a better version could be. This is why clients will truly be loyal to you forever. They know you only offer the best of the best products, because if they weren’t – we wouldn’t bring them on board.

This way we can focus on beauty from the inside out, by combining nutritionals with our skincare and cosmetic regimens.   28166572_10156193540184494_3774606150006257640_n

Screen Shot 2017-07-12 at 1.19.10 PM27654798_665645090272844_4961881735015814720_n

So here we are now, 10 years later, and launching a curriculum that is specifically designed with the Beauty Professional in mind. We built the content for the course by selecting a core of Beauty Entrepreneurs who had been creatively implementing our products and services with Professional Accounts as they were refereed to them in the field.  So creating a focus group with them seemed like the perfect place to start. Matching their passion and purpose for this company and this new mission has proven to be a brilliant move!

Screen Shot 2017-10-13 at 5.00.45 PM

We invite you to join us to learn how to maximize your position, personally and financially, as a Professional in the Beauty Industry. Perhaps you are a Freelance MUA or a Stylist, Salon Owner, Spa Owner, Skincare Specialist, etc. Or even just a lover of all things beauty with an Entrepreneurial Spirit.

There are 2 options to register to attend a course.

First way is a 4 day ticket option. This is Friday evening – late Monday afternoon. The first two days, Friday & Saturday, you will learn how to brand yourself online and in person as well as cover Industry Statistics so that everyone understands the evolution of the industry in an effort to best serve professional accounts.  The last two days, Sunday & Monday, are more product focused with a boost on advanced information on the science behind the products as well as how to sell in systems. This option is necessary for those who are Entrepreneurs looking to consult salons.

If you are an Industry Professional who makes most of your money on Friday and Saturday and are booked out 6+ months in advance, we understand how hard it may be for you to attend all 4 days, so wanted to offer you a 2 day option.

Screen Shot 2017-12-01 at 3.22.45 PM

How do you see yourself fitting in with our new Beauty Academy? We’d love to hear from you and answer any questions you may have. This is an intense, but FUN Course that will focus just as much on making money in the industry as it will on the exclusive products we leverage.

Stay tuned for future posts featuring testimonials from those who have attended one! We look forward to celebrating the Art of Makeup as well as the Art of You.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>